There are over 3,310,000 monthly searches for “plumber” in the United States, along with variations such as “plumber near me.” If your plumbing business isn’t leveraging digital marketing techniques to expand its reach and client base, you may be missing out on significant revenue opportunities.
Digital marketing is an umbrella term for a variety of online strategies that aim to promote brands, products and services using online tools. It includes everything from search engine optimization (SEO) to social media management to pay-per-click advertising. When used correctly, digital marketing is a highly-effective growth strategy for any plumbing company.
Plumbers benefit from digital marketing because it allows them to reach a wider audience than traditional marketing methods such as print advertisements and television commercials. Unlike these older methods, digital marketing is cost-effective and enables businesses to track their return on investment.
Digital marketing for plumbing companies also focuses on how to best serve current customers, with the goal of turning these clients into repeat customers. This can be done through online reviews, customer surveys and other methods that build brand loyalty.
The most important thing for a plumbing business to remember is that not all potential customers are the same. Some are more likely to use DIY fixes, while others want to hire a professional who can solve their problems quickly and efficiently. This means that digital marketing for plumbing companies must be customized to target these different types of consumers.
For example, if you’re trying to attract DIY-lovers, you’ll want to create content that explains how to fix common problems yourself instead of relying on professional help. You’ll also want to avoid using overly-simplified slogans that could come across as condescending or misleading.
On the other hand, if you’re targeting plumbers benefit from digital marketing people who are more likely to call for professional assistance, you should focus on creating informative and engaging content that illustrates your expertise. This can include blog posts, videos and other resources that demonstrate your knowledge of plumbing systems and how to maintain them.
Another effective digital marketing technique for plumbers is email marketing. This is because it allows you to deliver targeted content directly to potential clients in their preferred inboxes. You can also use it to send out monthly newsletters with informative blogs and free plumbing guides that will keep your customers informed and engaged.
If you’re looking for a digital marketing company to help you get started, or are ready to take your current strategy to the next level, contact us today. We can help you identify the best tools and tactics to grow your plumbing business and generate measurable results.
Why Plumbers Need Digital Marketing
In the modern age, word-of-mouth is just as powerful as it ever was in the past. But now, it occurs not only in face-to-face conversations between neighbors but also online via social media and other online platforms. Plumbing companies can tap into this new form of word-of-mouth by establishing an online presence and implementing digital marketing strategies such as SEO and pay-per-click advertising.