Radical Marketing: Stretching the boundaries of traditional marketing
As technology advances, some contemporary marketing practices could never have been imagined a decade or two ago. These are referred to as “radical” because they break the rules, challenge conventional marketing assumptions and introduce new innovations.
The term radical is used in a broad sense to describe the new and often aggressive techniques that marketers use to target their audiences. This includes innovation in customer and competitor analysis, a creative focus on integrated marketing communication, the development of brand communities, acceptance/adoption of new digital platforms and technologies and new ways of thinking.
These radical approaches are sometimes criticized as being too extreme, but they can be highly effective if carried out correctly. They can also lead to significant financial rewards, particularly for smaller firms that have an identity and reputation to protect.
CEO must own the https://www.radical-marketing.com/ function The CEO should be intimately involved in all aspects of the marketing function. This will ensure that everyone in the company is aware of and has a strong focus on how to interact with customers.
Make sure the marketing department starts small and stays small The marketing department in a radical market must not get so large that it becomes bloated with bureaucracy and protocol. It should be small enough to respond quickly to new trends and stay in touch with the market.
Use market research cautiously
Another ‘radical’ strategy is to ‘go with your gut’ on key marketing decisions, rather than relying on focus groups or in-depth market surveys. This is a common practice among many companies who have close ties to their customers (see rule #3) and the results tend to be more successful than those of more traditional marketing techniques.
Hire only passionate missionaries
Radical companies hire individuals who believe in the product and its customers as strongly as does the CEO, and they are likely to be very willing to try out ‘outrageous’ new ideas and approaches. They may also be willing to risk their jobs, if necessary, in order to bring a radical new idea to life.
It’s easier to track your progress with digital marketing than with traditional marketing techniques, which means that you can measure the effectiveness of your campaigns and keep improving. For example, you can track the number of visitors to your website through a Google Analytics dashboard, which gives you a complete picture of how many people viewed your site and where they came from.
You can even track how your content is being shared, which is another key part of a successful digital marketing campaign. This information can be used to determine the best time to share a piece of content, such as a new video, a new blog post, or a new product.
In addition, digital marketing can also help you track how well your campaigns are doing in terms of leads and conversions. For example, you can track how much revenue is coming in from Facebook ads or Twitter sponsored posts, and analyze whether the campaign drove the most traffic to your website.